A empresa e o lugar na globalização: a 'responsabilidade social empresarial' no território brasileiro

The enterprise and the place in the globalization: the "corporate social responsibility" in Brazilian territory In face of the modernization taking place in Brazilian territory in the last decades and the rethink of the State's functions with the deepen social-spacial unequalities specially after 80's, the companies started to have a new importance as mitigate agents of these problems using the, as called, social responsibility. This speech sets up an unseen psychosphere promoted by the foundations and institutes of the companies which multiplies in this period, as the certifications and the private standards turned to the new social aspect of the companies also do. We view, firstly, to do a periodisation that search the companies' social acts' basements and the valors that prescribed the relation between the company and the place it is installed. Nowadays, when searching how these actions occur territorially, we established three basics organizations: focused, punctual and diffuse actions. Each organization presupposes a specific combination of verticalities and horizontalities that aim to diferential relations between the place's dynamic and the companies' actions. In this way, we attempted to demystify the corporate strategy through the manner in which it uses the territory.